"Should I use a WhatsApp group or a broadcast list?" — We get this question weekly. The short answer: almost always broadcast. Here's why.
Groups vs Broadcasts: Quick Comparison
| Feature | Groups | Broadcasts |
|---|---|---|
| Privacy | Everyone sees each other | Recipients don't see each other |
| Replies | Visible to all members | Private 1-on-1 with you |
| Limit | 1,024 members | 256 per list (unlimited lists) |
| Opt-in required | No (you add people) | Yes (must save your number) |
| Feel | Community / spam | Personal / direct |
When to Use Groups
Groups work for communities where discussion matters — VIP customer clubs, beta tester groups, or internal team channels. They're terrible for marketing messages because they feel like spam and expose your customers to each other.
When to Use Broadcasts (Most of the Time)
Broadcasts are what you want for: promotions, product launches, event announcements, flash sales, and re-engagement. The message arrives in their personal chat (not a group), feels 1-on-1, and replies come back privately.
Pro tip: With the WhatsApp Business API (what Vonmatic uses), broadcast limits don't apply. You can message thousands of opted-in contacts with approved templates — no 256-person cap.
Ready to automate?
Set up your first automation in under 5 minutes. No credit card required.
Get Started